LAS VEGAS, Apr 12, 2010 (BUSINESS WIRE) -- The Entertainment Technology Center @ USC, (ETC@USC) (www.etcenter.org), a non-profit consortium that brings together top entertainment and consumer electronics companies to listen to and evaluate consumer mindshare towards future technologies, is pleased to announce that Panasonic has joined the ETC@USC as a 3D Project sponsor. ETC's ongoing 3D Project is looking at all things related to 3D, including the challenges faced when selling 3D products, guidelines for producing and displaying comfortable stereoscopic imagery, opportunities for marketing and advertising in 3D, education and demonstrations for the creative, equipment and retail industries, and more.
"It goes without saying that 3D is here to stay, in the theater, in the home, and in special venues everywhere. Through its many 3D-related projects and initiatives, the ETC@USC has played a key role in fostering an on-going dialogue about the best approach to furthering the success of 3D across many platforms," said Eisuke Tsuyuzaki, chief technology officer for Panasonic Corporation of North America. "For this and numerous other reasons, we are pleased to join the ETC@USC's efforts to further the success of 3D."
Panasonic's sponsorship will contribute significantly to the Center's 3D initiatives, including its Consumer 3D Experience Lab and a number of research and industry education efforts. Among these, Panasonic's participation will help ETC undertake research studies that further explore human factors issues related to viewing 3DTV and the impact of stereoscopic technologies as they relate to the human visual system. The results of this work will be shared with the content creation community to provide insights and guidelines as it continues to produce immersive and visually comfortable 3D content.
In addition, Panasonic will participate in ETC@USC's other initiatives, including acquiring consumer feedback on 3D products in ETC's 3D Lab and research on consumer 3D product and service adoption.
"We welcome Panasonic to the ETC@USC as a 3D Project sponsor. As the consumer demand for 3D content becomes greater, content producers and CE manufacturers are going to be faced with many difficult questions about the future of this burgeoning industry. With the help of active participation from sponsors like Panasonic, the ETC@USC will continue to help address the questions facing this industry," said David Wertheimer, CEO and executive director of the Entertainment Technology Center @ USC.
About Panasonic Corporation of North America
Based in Secaucus, NJ, Panasonic Corporation of North America provides a broad line of digital and other electronics products for consumer, business and industrial use. The company is the principal North American subsidiary of Panasonic Corporation (PC 15.22, +0.05, +0.31%) , and the hub of Panasonic's U.S. branding, marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company's Eco Ideas programs. Information about Panasonic and its products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.
About the Entertainment Technology Center @ USC
The Entertainment Technology Center @ USC, founded in 1993 with the help of George Lucas, is a non-profit organization within USC's School of Cinematic Arts. The ETC brings together the top entertainment, technology and consumer electronic companies to evaluate what consumers really want, which is then translated to the companies that make technology products. The ETC strives to show how technology impacts the next generation consumer, which will improve the consumer experience and will uncover new revenue streams for entertainment-related products. Along with USC's School of Cinematic Arts, current ETC sponsors include: The Walt Disney Company, Sony Pictures Entertainment, Fox, Paramount Pictures, Warner Bros. Entertainment, Alcatel-Lucent, Cisco, Deluxe Entertainment Services Group, Inc., DTS, Lucasfilm Ltd, TATA Consultancy Services, and Technicolor, also LG Electronics, Dolby, Master Image, RealD, and Singapore IDA. www.etcenter.org
SOURCE: Entertainment Technology Center @ USC
Tuesday, April 13, 2010
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