A Squared (A(2)) Entertainment and AOL to Debut New Animated Series and Web Site for Kids Featuring Financial Legend Warren Buffett

LOS ANGELES, Apr 30, 2010 (BUSINESS WIRE) -- Kicking off this year's annual Berkshire Hathaway shareholders meeting on May 1, A(2) Entertainment will premiere "Secret Millionaire's Club," a new animated series inspired by the teachings of Warren Buffett. Created in partnership by A(2) and AOL, the series teaches kids financial literacy through a series of webisodes, online games and other activities. A television series is also in development.

Buffett, who lends his voice to his character, plays the mentor to a group of kids who learn about business and how the world around them works through Buffett's teachings. Together, they explore concepts such as supply and demand, the importance of location, pursuing your dreams, learning to question and listen, the difference between looking versus seeing, understanding the best investment you can make is in yourself, and more.

"Secret Millionaire's Club" was created by A(2) and co-produced with Xing Xing, a digital animation studio in Beijing, China. AOL created and developed SMCKids.com, in partnership with Area 17 and MGX, where the 26 weekly webisodes series produced by A(2) Entertainment will live. Along with the webisodes, SMCKids.com will offer a dynamic online experience with games, a Buffett Bucks rewards program, and other activities. Kids will also have the opportunity to interact directly with Buffett via the "Ask Warren" feature. In addition, GetFugu, a mobile development company, has created a complementary App providing a seamless connection between the "Secret Millionaire's Club's" online and mobile experience.

"I'm pleased to have the opportunity to share what financial knowledge I have with young people, and particularly pleased to premiere this new program at the annual Berkshire Hathaway shareholders meeting," said Buffett. "It's important that children become knowledgeable about finances and understand the value of basic business skills. 'Secret Millionaire's Club' is an entertaining way to reach out to young people with these important life lessons."

"Secret Millionaire's Club" tells the story of four kids who save their community center by selling old baseball memorabilia that, unbeknownst to them, was worth millions. After paying off their creditors, the kids turn to Buffett to help them manage their newfound wealth. Acting as their mentor, an animated Buffett teaches the group about business and how the world around them works.

"It's an honor to premiere 'Secret Millionaire's Club' at Mr. Buffett's shareholder meeting in Omaha, Neb.," says Andy Heyward, CEO and co-founder of A(2) Entertainment. "Connecting with kids online and via their mobile phones is the perfect way to bring the 'Secret Millionaire's Club' to life, making it fun for kids to learn about business from one of the most successful thinkers of our time."

About A Squared (A(2)) Entertainment LLC

A Squared Entertainment (A(2)) is a full-service brand entertainment company that creates, produces, merchandises and distributes content across all channels: online, offline, on-air and at retail. The company's mission is to create meaningful entertainment for kids in various multi-media formats. Other series in development include "Gisele & the Green Team" with supermodel Gisele Bundchen, "Martha & Friends" with media mogul and business magnate Martha Stewart, and "Stan Lee & the Super Seven" with comic book legend Stan Lee.

About AOL

AOL Inc. /quotes/comstock/13*!aol/quotes/nls/aol (AOL 21.50, +0.37, +1.75%) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.

SOURCE: A Squared (A2) Entertainment LLC